Introducing our new and improved label design
Caparol is creating greater clarity in its product range by introducing updated and clearly structured packaging with a uniform and straightforward colour-coding system. These updates make it easier to find the right product, while also serving to highlight the product’s application areas. As a result, all relevant information is now available at a glance.
New design – clear benefits:
- Colour-coding system for greater clarity
- Product properties and application areas visible at a glance
- Modern and uniform design
The new label in detail
Click on the hotspots to find out more.
Product name
Unique selling point
Logos for outstanding product properties
Product description and application area
Product benefits
For standard products:
Technical properties (e.g. wet scrub resistance class or opacity class)
For ColorExpress products:
Tint base and container code
Visible at first glance:
Interior paints come in white buckets, façade paints in metallic-blue buckets
Every interior paint has an individual swipe colour inspired by the product’s historic colours
You can identify the product category by the colour of the label:
Dispersion paints have a blue label
The colour-coding system for paints and primers
Immediate clarity.
